The strategy that has gained a huge amount of popularity is influencer marketing.

The word “influencer marketing” comes from the “influence” word, which means to make an effect on people to take action, which is the main purpose of marketing: to encourage people to buy the product or use the service.

Marketing and influencer marketing are on the same track.

But with the advent of each year, the path of marketing changes.

We don’t need to use the same marketing mechanisms every year because sometimes some methods become out of date and others develop with the new year, such as influencer marketing. We will present throughout the lines its meaning and benefits and how to place it within your marketing plan for 2024.

Let’s get started!

What is influencer marketing?

Influencer marketing is a strategy that involves collaborating with people who have a significant online presence and a strong influence over their followers.

Influencers can sway the purchasing decisions of their audience through their authentic and relatable content.

By partnering with the right influencer, a brand can gain access to a larger and more diverse audience, ultimately increasing brand awareness and potentially driving sales.

Influencer marketing is not limited to just product promotions.

It can also include sponsored content, brand ambassadorships, and collaborations, where influencers can create unique and creative content that showcases the brand in a positive light.

Why brands should invest in influencer marketing?

1. People hate ads, but they love influencer
2. Improved credibility and trust: social media influencers are seen as experts in their niche or industry.
3. Increase sales. Like this AD: https://www.youtube.com/watch?v=CUCx0WaxT6U
4. With increasing reach and brand awareness, social media influencers have large, engaged followings that trust their recommendations and opinions, like Mon3esh, the food blogger, who published a video about local products and achieved 3.5 million views.

The link: https://fb.watch/q-M6gqIRVE/

5. Long-Term Benefits: Influencer marketing campaigns can have long-term benefits for your brand.

How to place influencer marketing within your marketing plan 2024?

1. Use AI influencers for the campaign.

There’s a growing group of AI influencers, also known as virtual influencers, that look like real humans but are created via CGI (computer-generated imagery) and AI tools.

2. From generalists to specialists

We might previously have seen an influencer share general beauty tips and guidance; now, we’re increasingly seeing them focus on specific areas, such as curly hair or anti-ageing.

Another example is travelling influencers like Karim El-Neny: https://www.instagram.com/karimtravels/

3. Hire an influencer marketing agency

If you have enough budget to spare for the influencer-finding process, you can hire an influencer marketing agency.

This method is expensive but the most hassle-free and human.

In conclusion, influencer marketing can be a valuable addition to your marketing strategy.

By partnering with them, you can increase your reach and brand awareness, improve credibility and trust, boost engagement and conversion rates, and achieve long-term benefits for your brand.

If you’re considering influencer marketing for your business, be sure to do your research, choose the right influencers, and track your results to ensure a successful campaign.

For example, if you are a skincare company, partnering with a beauty influencer would benefit your brand the most.

Healthcare organizations need to stay aware of the latest trends influencing ways to attract new patients and strengthen existing relationships to stay relevant, establish trust, and increase revenue.

So, as a result of this discussion, we will mention five trends in healthcare marketing in 2024.

• AI in Healthcare Marketing

AI will continue to be utilized in healthcare marketing in 2024. AI-powered algorithms can be used to analyze patient data, including medical history, demographics, and preferences. Also, plastic surgeons are using robotic surgeons for any types of surgical procedures that are performed using robotic systems.

• Chatbots are the future of healthcare marketing in 2024

No being late to answer your patients anymore… Chatbots are the future of marketing because they provide efficient customer service at any time of the day. They can be used to conduct meaningful conversations with patients to determine the next steps in the treatment process.

Such solutions have become popular in every industry, and they will continue to be invaluable in 2024. They can help patients address health conditions quickly, reduce pressure on call centers, and assist patients during non-operation hours.

After finalizing this paragraph, check our chatbot project

https://www.behance.net/gallery/113311991/Dr-Beats-ChatBot

• Website user experience continues to matter

A responsive, well-designed website that is always relevant, easy to navigate, and invites active participation between patients and doctors is vital. The website must serve as a direct line for patients with a range of features that can include two-way chat, online appointment scheduling, directions, hours, and emergency contact information.

With a website developed around the user and patient experience, physicians and staff spend less time answering phones and handling clerical issues. That means more time for healthcare providers to see patients and reduced waiting times for patients to receive care. The site should also provide added-value, educational content in consumer-favored formats like video and animation that make the user experience more engaging.

After finalizing this paragraph, check our work in website development

https://www.youtube.com/watch?v=ErADjSzzUXM

https://mediconnect-egy.com

• Video takes the crown as the preferred content consumption method

Video is not only a more streamlined way to create content, but it can also effectively reach a wide audience when broadcast on social media platforms. To put it into perspective, writing a long-form blog post could take 2-4 hours or more while filming a 2-3-minute video on a smartphone can be completed in 10 minutes or less. “Get a doctor in front of the camera and let them advise on how-to’s, educational pieces, FAQs, etc.,” suggests one healthcare marketing expert.

• Healthcare Apps

Healthcare practitioners should pay close attention to the apps their patients use in 2024. A smart marketing strategy will cover as many ways as possible for patients to stay connected, and one of the best ways to connect with your patients is with an app.

Apps can be used by patients to book appointments and stay up-to-date with health management advice. However, to propel yourself to the top of the medical charts, create health systems that use apps to communicate with your patients. This can increase patient engagement and be used to target prospective patients with helpful online resources designed to limit trips to practices while supporting the patient journey.

In conclusion, healthcare marketing in 2024 will continue to evolve with the support of the methods that we mentioned in the previous lines. By staying ahead of the curve and adopting these trends, healthcare organizations can effectively engage patients, build strong brand identities, and navigate the legal environment to deliver meaningful, patient-centered care in an increasingly interconnected and competitive market.