or an upgrade of an existing application that we are already using.

Actually, current versions of applications and services are offering ways of communication that make it easier to communicate with everyone.

even if the person is a long way from you, WhatsApp and other applications can let people communicate easily with anyone through text, voice notes, video calls, and so on.

But a new entrance is involved inside the WhatsApp world called “WhatsApp Gold” to add a golden touch by offering advanced features beyond WhatsApp, with no doubt.

Let us know the definition of WhatsApp Gold.

An unofficial version of WhatsApp called WhatsApp Gold has become increasingly popular in recent years.

It is not an official application created by WhatsApp Inc. and cannot be found in any official app store.

It claims to be either a third-party developer-exclusive version of WhatsApp or a modified version of the original WhatsApp.

What is the golden touch of WhatsApp Gold?

As its name suggests, WhatsApp Gold will offer users more than just WhatsApp; for instance, the ability to send up to 100 photos at once, access to exclusive emojis, and the option to customize the app’s interface with themes.

But benefiting from its features may expose users to security risks as it’s not the official version from www.whatsapp.com

Let us know if it is safe or not.

WhatsApp Gold has been found to contain malicious software or adware.

This means that downloading and using WhatsApp Gold may put your data at risk, including your private conversations, contacts, and other sensitive information.

Furthermore, using WhatsApp Gold may also violate WhatsApp’s terms of service, which state that users may only use the official WhatsApp app and that the company does not support any third-party applications.

Violating these terms may result in account suspension or termination.

How do I avoid WhatsApp Gold threats?

The threats may come in the form of links shared through social media, email, or messaging apps, or as pop-up ads that prompt users to download WhatsApp Gold.

To avoid falling victim to these threats, it’s important to only download apps from official app stores such as the Google Play Store or the Apple App Store.

Additionally, it would help if you were wary of any messages or emails that ask you to download WhatsApp Gold, as these are likely phishing attempts.

If you receive a message or email about WhatsApp Gold, do not click on any links or download any files. Instead, delete the message and report it as spam to the appropriate authorities. https://www.whatsapp.com/contact

To conclude what we said in the previous lines, we can say that not all shiny objects are gold.

As WhatsApp Gold may seem like an attractive alternative to the official WhatsApp app, it’s important to be aware of the potential security risks associated with using it.

To protect yourself and your data, it’s best to stick to the official WhatsApp app and avoid any third-party downloads, including WhatsApp Gold.

By taking the necessary precautions and staying vigilant against scams and phishing attempts, you can enjoy a safe and secure messaging experience with WhatsApp.

The strategy that has gained a huge amount of popularity is influencer marketing.

The word “influencer marketing” comes from the “influence” word, which means to make an effect on people to take action, which is the main purpose of marketing: to encourage people to buy the product or use the service.

Marketing and influencer marketing are on the same track.

But with the advent of each year, the path of marketing changes.

We don’t need to use the same marketing mechanisms every year because sometimes some methods become out of date and others develop with the new year, such as influencer marketing. We will present throughout the lines its meaning and benefits and how to place it within your marketing plan for 2024.

Let’s get started!

What is influencer marketing?

Influencer marketing is a strategy that involves collaborating with people who have a significant online presence and a strong influence over their followers.

Influencers can sway the purchasing decisions of their audience through their authentic and relatable content.

By partnering with the right influencer, a brand can gain access to a larger and more diverse audience, ultimately increasing brand awareness and potentially driving sales.

Influencer marketing is not limited to just product promotions.

It can also include sponsored content, brand ambassadorships, and collaborations, where influencers can create unique and creative content that showcases the brand in a positive light.

Why brands should invest in influencer marketing?

1. People hate ads, but they love influencer
2. Improved credibility and trust: social media influencers are seen as experts in their niche or industry.
3. Increase sales. Like this AD: https://www.youtube.com/watch?v=CUCx0WaxT6U
4. With increasing reach and brand awareness, social media influencers have large, engaged followings that trust their recommendations and opinions, like Mon3esh, the food blogger, who published a video about local products and achieved 3.5 million views.

The link: https://fb.watch/q-M6gqIRVE/

5. Long-Term Benefits: Influencer marketing campaigns can have long-term benefits for your brand.

How to place influencer marketing within your marketing plan 2024?

1. Use AI influencers for the campaign.

There’s a growing group of AI influencers, also known as virtual influencers, that look like real humans but are created via CGI (computer-generated imagery) and AI tools.

2. From generalists to specialists

We might previously have seen an influencer share general beauty tips and guidance; now, we’re increasingly seeing them focus on specific areas, such as curly hair or anti-ageing.

Another example is travelling influencers like Karim El-Neny: https://www.instagram.com/karimtravels/

3. Hire an influencer marketing agency

If you have enough budget to spare for the influencer-finding process, you can hire an influencer marketing agency.

This method is expensive but the most hassle-free and human.

In conclusion, influencer marketing can be a valuable addition to your marketing strategy.

By partnering with them, you can increase your reach and brand awareness, improve credibility and trust, boost engagement and conversion rates, and achieve long-term benefits for your brand.

If you’re considering influencer marketing for your business, be sure to do your research, choose the right influencers, and track your results to ensure a successful campaign.

For example, if you are a skincare company, partnering with a beauty influencer would benefit your brand the most.

people, including students, business owners, and employees.

So, when it comes to searching for information online, most people turn to Google, but nowadays people are using ChatGPT or AI besides Google, as ChatGPT is an AI-powered chatbot that uses natural language processing to generate human-like responses to questions.

It has been trained on a massive dataset of text and can answer a wide range of questions on a variety of topics

so ChatGPT is becoming a serious competitor to Google Search.

1. Google search results are based on keywords.

Google is more focused on providing search results based on keywords. It relies on algorithms to provide the most relevant results for your search inquiry.

While it can provide accurate information, it may not always be able to capture

the nuances of human language and generate human-like responses.

2. Google knows the world.

Google’s database is constantly updated to reflect

the most recent events and developments worldwide.

Despite its limited expertise, ChatGPT is incredibly good at reading user requests and creating responses and solutions via

NLP is natural language processing, which is the ability of a computer program

to understand human language as it’s spoken and written.

3. ChatGPT knows you.

Google does not always recognize the background of a question

but ChatGPT can understand the conversation and provide an appropriate answer.

Google’s results are the same for everyone

while ChatGPT can provide answers that are tailored to each person’s inquiry or situation.

4. Google shares credible information sources.

Google relies on the data in its index to respond to user inquiries and searches.

The dialogue-based chats on ChatGPT do not disclose any information regarding the sources of information, which raises concerns about their credibility.

5. ChatGPT generates text that is very similar to text written by a human.

This is because it has been trained on a huge corpus of data and has been built to understand linguistic nuances.

ChatGPT is effective at generating human-like responses to inquiries and solving problems via textual discussions.

Google, on the other hand, is extremely adept at locating information, videos, photographs, products, and practically anything else on the internet.

So, which search engine should you use? If you’re looking for in-depth answers to complex questions or want a more conversational search experience

ChatGPT may be the way to go.

However, if you need quick, up-to-date information, Google search is still the more reliable option. Your choice will always come down to the particular problem you’re trying to solve.

Healthcare organizations need to stay aware of the latest trends influencing ways to attract new patients and strengthen existing relationships to stay relevant, establish trust, and increase revenue.

So, as a result of this discussion, we will mention five trends in healthcare marketing in 2024.

• AI in Healthcare Marketing

AI will continue to be utilized in healthcare marketing in 2024. AI-powered algorithms can be used to analyze patient data, including medical history, demographics, and preferences. Also, plastic surgeons are using robotic surgeons for any types of surgical procedures that are performed using robotic systems.

• Chatbots are the future of healthcare marketing in 2024

No being late to answer your patients anymore… Chatbots are the future of marketing because they provide efficient customer service at any time of the day. They can be used to conduct meaningful conversations with patients to determine the next steps in the treatment process.

Such solutions have become popular in every industry, and they will continue to be invaluable in 2024. They can help patients address health conditions quickly, reduce pressure on call centers, and assist patients during non-operation hours.

After finalizing this paragraph, check our chatbot project

https://www.behance.net/gallery/113311991/Dr-Beats-ChatBot

• Website user experience continues to matter

A responsive, well-designed website that is always relevant, easy to navigate, and invites active participation between patients and doctors is vital. The website must serve as a direct line for patients with a range of features that can include two-way chat, online appointment scheduling, directions, hours, and emergency contact information.

With a website developed around the user and patient experience, physicians and staff spend less time answering phones and handling clerical issues. That means more time for healthcare providers to see patients and reduced waiting times for patients to receive care. The site should also provide added-value, educational content in consumer-favored formats like video and animation that make the user experience more engaging.

After finalizing this paragraph, check our work in website development

https://www.youtube.com/watch?v=ErADjSzzUXM

https://mediconnect-egy.com

• Video takes the crown as the preferred content consumption method

Video is not only a more streamlined way to create content, but it can also effectively reach a wide audience when broadcast on social media platforms. To put it into perspective, writing a long-form blog post could take 2-4 hours or more while filming a 2-3-minute video on a smartphone can be completed in 10 minutes or less. “Get a doctor in front of the camera and let them advise on how-to’s, educational pieces, FAQs, etc.,” suggests one healthcare marketing expert.

• Healthcare Apps

Healthcare practitioners should pay close attention to the apps their patients use in 2024. A smart marketing strategy will cover as many ways as possible for patients to stay connected, and one of the best ways to connect with your patients is with an app.

Apps can be used by patients to book appointments and stay up-to-date with health management advice. However, to propel yourself to the top of the medical charts, create health systems that use apps to communicate with your patients. This can increase patient engagement and be used to target prospective patients with helpful online resources designed to limit trips to practices while supporting the patient journey.

In conclusion, healthcare marketing in 2024 will continue to evolve with the support of the methods that we mentioned in the previous lines. By staying ahead of the curve and adopting these trends, healthcare organizations can effectively engage patients, build strong brand identities, and navigate the legal environment to deliver meaningful, patient-centered care in an increasingly interconnected and competitive market.

So, you are willing to cooperate with a marketing agency to do this for you by distinguishing your brand from other alternatives, reflecting your brand’s value, and answering the true desires of your target audience. That’s enough? Exactly, not at all, as every year the branding identity inside marketing has a new strategy, so we have to be on track and follow branding trends in the digital era of 2024.

At Elenor for Marketing and Advertising Solutions, we’re always thrilled to explore these diverse evolutions and guide our clients through the dynamic industry of brand building. Here’s a brief overview of the top branding trends to keep an eye on this year:

1. Using AI for brand innovation

Artificial intelligence (AI) is a tool that’s reshaping how we create and interact with brands. From personalized marketing campaigns to AI-generated content, the integration of AI in branding strategies is revolutionizing customer engagement. Brands that adopt AI are not just innovating; they’re staying ahead of the curve, but we don’t ignore our creativity.

2. The rise of motion design in branding trends

Static logos are stepping aside to make room for motion design. This year, expect to see more brands adopting dynamic logos and animated visual elements. Motion design not only captures attention but also adds a layer of storytelling to the brand, making it more memorable and engaging.

3. Perfecting storytelling in branding

Storytelling has always been at the heart of successful branding, but this year, it’s all about honesty and emotional connection. Brands that tell a powerful story not only stand out but also create deeper connections with their audience. It’s about narrating your brand’s journey in a way that aligns with the values and objectives of your audience.

4. The popularity of simple branding

Minimalism and simplicity in design, messaging, and overall branding strategy are appreciated for their clarity and simplicity of understanding.

5. Committing to sustainable brand procedures

Sustainability is more than a trend; it’s a necessity. Consumers are increasingly aware of their environmental impact and are favoring brands that demonstrate a commitment to sustainable procedures. This shift is encouraging companies to reconsider their operations, supply chains, and messaging to align with eco-friendly values.

At Elenor, we always remember that branding is an evolving journey. Every year comes with innovations for branding and creating logos, like what we mentioned through five bullet points, like simplicity, storytelling, and so on.

We have achieved multiple success stories in this field. You can check Elenor marketing agency previous projects in branding identity:

https://www.behance.net/gallery/183400343/MEDICONNECT-BRANDING

https://www.behance.net/gallery/183407013/ROBEK-BRANDING

https://www.behance.net/gallery/183495327/SIRGONA-BRANDING

https://www.behance.net/gallery/192196087/VIDEOLOGY-BRANDING

https://www.behance.net/gallery/148594329/Nemo-Academy-(horse-riding)

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Some marketers don’t recognize the importance of market research. In this article, you will know the importance of market research and how to do it well.

Market research is a process of collecting, analyzing information about the product or service. It’s aim to understand the problems of the product or services and the desired solutions.

How to do Market Research?

• Define the target audience (customer persona) by classifying them into three categories, demographics, psychographics, and geographic.
• Demographics mean (Age, Gender, job, and income).
• Psychographics mean (political & religious views and hobbies).
• Geographic means (place of residence “location”).

This is a simple guideline for marketers to determine the real audience of the product or service.

• After defining the target audience, start by focusing on people who have these characteristics.
  For example, aim for 10 participants, You will choose them according to who have recently interacted with you, within the past six months or up to a year.
• Prepare research questions for your market research participants.
  For example, ask them what their ideal buying process would look like.
  How would it differ from what they expect?
• Create A SWOT analysis template, (Strengths, Weaknesses, Opportunities, & Threats), which looks at your internal strengths and weaknesses, and your external opportunities and threats within the market.

Once you have done the market research about the product or service you will know:

• The target audiences.
• The competitors.
• The trending topics in the industry of product or service.
• The challenges you want to achieve.

In conclusion, completing the study will likely uncover new channels and messaging tips to help improve your interactions.

Campaigns help to build brands in the long term rather than confusing them with a One-Shot Ad in the short term. In other words, campaigns are helping to build brand loyalty for a business.

It aims to promote and raising awareness regarding the brand.

In this article, you will learn how to create a campaign, so focus now & start the journey:

• First of all, think about Creating a brief (the beginning of the road) that will include historical background and information about the product or service will help you to create the content of every campaign.

• Second, Target audiences, who will be using this product or service and who might be interested?

You need to create something that they will understand and relate to their needs for this service or product.

• Third, The budget, Work according to a budget that achieves the goal of the client to creates the ideas of campaigns and their executions.

• Fourth, The way of delivering the idea, The ad can be jingle AD (musically) – celebrity AD – or you can create a normal AD that ordinary people can relate to it easily but (having a strong message)

Finally, these are 4 ways to do before creating the campaigns.  Creating the campaigns requires patience, creativity, and understanding the brief so, you will not face any troubles with your client.

Before you merge the pages, just a quick note for the following:

• You’re an admin of both pages
• The pages have similar names and represent the same business
• The pages have identical physical locations

If any of these things aren’t true, you won’t be able to merge the pages. Before you merge the pages, just a quick note to explain what happens:

• The following things will be combined from the merged page to the new page (The people who like your pages & any check-ins)
• The following things will be lost from the merged page and not combined into the new one (Posts, Photos, Reviews, Ratings, & Username)

Let’s walk through how to merge Facebook Pages!

• Go to com/pages/merge (or business.facebook.com/pages/merge if both pages are part of Business Manager) to merge the pages.
• Select the two pages that you want to merge, then click continue. To confirm, click “Request Merge.”

It’s a beloved APP, especially for kids, it lets them be content creators & explore own hobbies. In this article, a lesson for parents to be aware of the negative effects of TIKTOK on their children especially mental health.

We don’t care about the negative effects of TIKTOK?! Okay as U like!

But you can never neglect the negative effects of it on Kids’ mental health.

Scroll down to see how TIKTOK have negative effects on the mental health of kids:

• Children are exposed to negative reactions and harsh comments.
• So, these negative comments affect their self-esteem and confidence.
• It can lead to depression, anxiety.

For Example, Young users and even influencers on the platform have expressed concerns over the negative comments they receive and how it affects their daily lives.

Scroll down to see what parents can do to reduce the harmful effects on mental health:

• Parents should regularly check the app to ensure the controls are still in place.
• Talk to your child about the app’s potential dangers, such as meeting random strangers.
• Offer to help film videos for them.
• Ask them to show you their favorite videos.

So, Is TIKTOK Safe for Children?

The privacy controls aren’t perfect, some parents choose to share a TIKTOK account with their kids so they can monitor it more closely. Trying out the app together could be a valuable opportunity to connect with your children and their friends.

so they spend most of their spare time purchasing online products.

Is it right as an advertiser to be available on holidays and seasons only?!

In this article, you will learn what you can do concerning Facebook ads during holidays and seasons.

You can’t ignore the fact that you’re competing with an endless number of advertisers that offer better products with incomparable prices to reach the same users. So, be creative by targeting the right people using the right message.

Being unavailable for certain months of the year can make you have no experience of how to target people in the right way! Here are some advice.

First of all, you should spend the entire year building a highly engaged — and relevant — community. people should know you, trust you, and see you available all the year around.

Secondly, you should spend the year driving traffic to your website. Those who visit your website once are likely to return — but re-engaging them is important. By spending money to drive website traffic, also builds an audience you can remarket to later to build your fan base, increase your email list, and sell.

Thirdly, you should spend the year building your email list using offers and private groups to collect email addresses. Then Email these people throughout the year. When your big sales push comes during the holidays, you’ll be emailing as well as reaching them with Facebook ads.

Facebook ads are a commitment. To truly succeed, you need to do more than get your feet wet, you need to swim.

 Are you ready for swimming now?