influencer marketing In today’s fast-moving marketing world, businesses are constantly looking for innovative ways to reach their target audience and grow their brand.
The strategy that has gained a huge amount of popularity is influencer marketing.
The word “influencer marketing” comes from the “influence” word, which means to make an effect on people to take action, which is the main purpose of marketing: to encourage people to buy the product or use the service.
Marketing and influencer marketing are on the same track.
But with the advent of each year, the path of marketing changes.
We don’t need to use the same marketing mechanisms every year because sometimes some methods become out of date and others develop with the new year, such as influencer marketing. We will present throughout the lines its meaning and benefits and how to place it within your marketing plan for 2024.
Let’s get started!
What is influencer marketing?
Influencer marketing is a strategy that involves collaborating with people who have a significant online presence and a strong influence over their followers.
Influencers can sway the purchasing decisions of their audience through their authentic and relatable content.
By partnering with the right influencer, a brand can gain access to a larger and more diverse audience, ultimately increasing brand awareness and potentially driving sales.
Influencer marketing is not limited to just product promotions.
It can also include sponsored content, brand ambassadorships, and collaborations, where influencers can create unique and creative content that showcases the brand in a positive light.
Why brands should invest in influencer marketing?
- People hate ads, but they love influencer
- Improved credibility and trust: social media influencers are seen as experts in their niche or industry.
- Increase sales. Like this AD: https://www.youtube.com/watch?v=CUCx0WaxT6U
- With increasing reach and brand awareness, social media influencers have large, engaged followings that trust their recommendations and opinions, like Mon3esh, the food blogger, who published a video about local products and achieved 3.5 million views.
The link: https://fb.watch/q-M6gqIRVE/
- Long-Term Benefits: Influencer marketing campaigns can have long-term benefits for your brand.
How to place influencer marketing within your marketing plan 2024?
- Use AI influencers for the campaign.
There’s a growing group of AI influencers, also known as virtual influencers, that look like real humans but are created via CGI (computer-generated imagery) and AI tools.
- From generalists to specialists
We might previously have seen an influencer share general beauty tips and guidance; now, we’re increasingly seeing them focus on specific areas, such as curly hair or anti-ageing.
Another example is travelling influencers like Karim El-Neny: https://www.instagram.com/karimtravels/
- Hire an influencer marketing agency
If you have enough budget to spare for the influencer-finding process, you can hire an influencer marketing agency.
This method is expensive but the most hassle-free and human.
In conclusion, influencer marketing can be a valuable addition to your marketing strategy.
By partnering with them, you can increase your reach and brand awareness, improve credibility and trust, boost engagement and conversion rates, and achieve long-term benefits for your brand.
If you’re considering influencer marketing for your business, be sure to do your research, choose the right influencers, and track your results to ensure a successful campaign.
For example, if you are a skincare company, partnering with a beauty influencer would benefit your brand the most.
